Details

First Name

Heidi

Last Name

Nacionales

Nickname

Hydes

Business / Organization

NA

Profile Type

E-Commerce VA

Bio

Headline

E-Commerce & Administrative VA | Amazon, Shopify, Etsy, WordPress | Product Research, Listings & Lead Generation | GHL & CRM

Professional Background

I help fast-growing E-Commerce brands, Amazon/Etsy sellers, and Real Estate agencies streamline front-end operations while maintaining rock-solid back-end financial accuracy.

With 13+ years of corporate finance & accounting experience merged with 3+ years of active freelance E-Commerce management, I bridge the gap between store growth and financial compliance. Whether you need end-to-end Shopify/Etsy catalog optimization, GoHighLevel marketing funnels, or QuickBooks financial reconciliations, I deliver accuracy, and measurable operational savings.

How I Provide Value to Your Business:

  • E-Commerce Growth: Catalog builds, manual/product listing (Shopify, Etsy, 1stDibs, Chairish), SEO tags, and Print-on-Demand (Printify/Etsy) automation.
  • Financial Accuracy: Full-cycle AP/AR, bank reconciliations, check processing, and audit trails using QuickBooks, MYOB, and SAP B1.
  • Marketing & Systems: GoHighLevel CRM workflow setup, landing page/funnel design, and Apollo CRM lead tagging.

Skills:

  • E-Commerce Platforms: Shopify, Etsy, WooCommerce, WordPress (Elementor), Printify, Printful, DSers, CJ Dropshipping, 1stDibs, Chairish, AliExpress.
  • Finance & Accounting: QuickBooks, MYOB, SAP B1, Accounts Payable (AP), Accounts Receivable (AR), Bank Reconciliations, Disbursements, Payroll Check Processing.
  • CRM, Funnels & Automation: GoHighLevel (GHL), Apollo CRM, Zillow, Trello, ClickUp.
  • Creative & Operations: Canva, Adobe Premiere Pro, Filmora, Adobe Acrobat (Interactive Fillable Forms), Product SEO, Sourcing & Research.

Experience:
Freelance E-Commerce & Systems Virtual Assistant | Upwork & Fiverr (Level 2 & Fiverr’s Choice)

(2022 – Present)

  • Multi-Platform Listing Migration: Manually uploaded and optimized thousands of high-ticket and handmade listings across Shopify, Etsy, 1stDibs, Chairish, and WordPress using Google Sheets, Canva, and Dropbox tracking systems.
  • System Optimization & Tech Support: Reduced technical system issues by 15% through proactive email/chat support and workflow troubleshooting; optimized operational workflows resulting in a 12% overall performance boost.
  • Print-on-Demand Setup: Integrated Etsy + Printify for clients like Create Workshop, handling everything from mockup creation to auto-fulfillment setup.
  • Web & Funnel Development: Designed responsive WordPress/Elementor websites (Clinore.org) and GoHighLevel lead capture funnels (AHA Innovation/Apollo.io/All-In-One Marketing).

Finance & Admin / Purchasing Assistant | Mustard Seed Systems Corp.

(2004, 2006 – 2014)

  • Financial Administration: Processed end-to-end Accounts Payable/Receivable, bank deposits, and vendor/employee disbursements, Quotation, Purchasing to SAP B1, MYOB, and QuickBooks.
  • Government Compliance: Prepared and managed statutory compliance (SSS, PhilHealth, HDMF, tax filings) and payroll distributions for new hires with zero penalty rate across 8+ years.

    Tools I work with:

    Shopify, Etsy, WordPress, WooCommerce, Printify, Printful, CJ Dropshipping, DSers, AliExpress, Sellvia, Amazon, TikTok Seller Central, Shopee, GoHighLevel, Apollo, Zillow, Trello, ClickUp, QuickBooks, MYOB, SAP B1, Canva, Filmora, Adobe Acrobat, Adobe Premiere Pro, Microsoft Office, and Google Workspace.

    My approach is simple: understand the workflow, organize the details, execute accurately, and keep the business moving.

    If you need someone who can combine e-commerce execution, administrative organization, research, CRM support, and attention to detail, I can help.

Education and Certifications
  • Highest Education: Computer System Design & Programming (AMA Computer Learning School) | Food Technology & BS in Business Administration major in Accounting (PSBA).
  • Trainings & Certifications:
    • GoHighLevel Certified (Streamlyne Academie)
    • Xero & QuickBooks Certified (FHMoms/Bloggy Mary)
    • E-Commerce Virtual Assistant Certified (EVAH / Ultramoms)
    • Contact Center Services NC II (TESDA)
    • Executive Assistant 101 (The VA Ladder)
    • TESDA NCII
  • Achievements: Fiverr’s Choice & Level 1 and 2 Freelancer (2024/2025).
Location

Caloocan, Metro Manila, Philippines

Availability

Full-Time / Part-Time (20 to 40 hrs/week, US EST/PST or AU Timezone flexible

Starting rate per hour (in US$)

15.00

Workspace, equipment, and connectivity

Workstation Specs: AMD Ryzen 5 4500U with Radeon Graphics (2.38 GHz, 6 Cores, 6 Logical Processors), 16GB RAM. Primary Workspace: Dedicated, quiet home office room free from background noise. Internet Connectivity: High-speed Fiber Connection (Download: 311.49 Mbps | Upload: 263.71 Mbps).