@import url(‘https://fonts.googleapis.com/css2?family=Domine:wght@500;600;700&family=Funnel+Display:wght@400;500;600;700;800&display=swap’);
.orbytt-pm{
/* Brand tokens – scoped so they don’t leak into your theme */
–pm-primary:#6B4EFF;
–pm-primary-hover:#1E42DD;
–pm-accent:#385DFF;
–pm-label-bg:#D7DFFF;
–pm-heading:#1E2132;
–pm-body:#5A5A5A;
–pm-muted:#9B9C9F;
–pm-bg:#FAFAFA;
–pm-bg-alt:#FAFBFC;
–pm-card:#FFFFFF;
–pm-line:#EDEEEF;
–pm-danger:#DB222A;
–pm-display:’Domine’, Georgia, serif;
–pm-sans:’Funnel Display’, Helvetica, Arial, sans-serif;
/* Fluid spacing tokens */
–pm-gutter:clamp(16px, 4vw, 24px);
–pm-section-y:clamp(56px, 9vw, 96px);
font-family:var(–pm-sans);
color:var(–pm-body);
line-height:1.55;
-webkit-font-smoothing:antialiased;
background:var(–pm-bg);
overflow-x:hidden; /* belt-and-braces against decorative bleeds */
}
.orbytt-pm *{box-sizing:border-box;margin:0;padding:0}
.orbytt-pm img,
.orbytt-pm svg{max-width:100%;height:auto;display:block}
.orbytt-pm h1,.orbytt-pm h2,.orbytt-pm h3,.orbytt-pm h4{
font-family:var(–pm-display);color:var(–pm-heading);letter-spacing:-0.01em;
text-wrap:balance;
}
.orbytt-pm a{color:var(–pm-primary);text-decoration:none}
.orbytt-pm a:hover{color:var(–pm-primary-hover)}
.orbytt-pm .pm-wrap{max-width:1140px;margin:0 auto;padding:0 var(–pm-gutter)}
/* BUTTONS – 44px min touch target everywhere */
.orbytt-pm .pm-btn{
display:inline-flex;align-items:center;justify-content:center;gap:8px;
font-family:var(–pm-sans);font-weight:600;
border:none;cursor:pointer;border-radius:10px;
transition:all .18s ease;text-decoration:none;
min-height:44px;
}
.orbytt-pm .pm-btn-primary{background:var(–pm-primary);color:#fff}
.orbytt-pm .pm-btn-primary:hover{background:var(–pm-primary-hover);color:#fff;transform:translateY(-1px)}
.orbytt-pm .pm-btn-ghost{background:transparent;color:var(–pm-heading);border:1.5px solid var(–pm-line)}
.orbytt-pm .pm-btn-ghost:hover{border-color:var(–pm-primary);color:var(–pm-primary)}
.orbytt-pm .pm-btn-lg{padding:14px 24px;font-size:clamp(15px, 1.3vw, 16px)}
/* HERO */
.orbytt-pm .pm-hero{
position:relative;
padding:clamp(56px, 9vw, 90px) 0 clamp(48px, 7vw, 70px);
text-align:center;overflow:hidden;
}
.orbytt-pm .pm-hero::before{
content:””;position:absolute;inset:0;background:
radial-gradient(circle at 15% 20%, rgba(107,78,255,0.08), transparent 40%),
radial-gradient(circle at 85% 30%, rgba(56,93,255,0.08), transparent 45%);
pointer-events:none;z-index:0
}
.orbytt-pm .pm-hero > *{position:relative;z-index:1}
.orbytt-pm .pm-pill{
display:inline-flex;align-items:center;gap:8px;background:var(–pm-label-bg);
color:var(–pm-accent);padding:7px 14px;border-radius:999px;
font-size:clamp(12px, 1.1vw, 13px);font-weight:600;margin-bottom:24px;
max-width:100%;
}
.orbytt-pm .pm-pill::before{content:””;width:6px;height:6px;border-radius:50%;background:var(–pm-accent);flex-shrink:0}
.orbytt-pm .pm-hero h1{
font-size:clamp(32px, 6.5vw, 62px);
line-height:1.06;font-weight:700;
max-width:900px;margin:0 auto 22px !important;color:var(–pm-heading);
}
.orbytt-pm .pm-hero h1 em{font-style:italic;color:var(–pm-primary)}
.orbytt-pm .pm-sub{
font-size:clamp(16px, 1.8vw, 20px);
color:var(–pm-body);max-width:680px;margin:0 auto 32px;font-family:var(–pm-sans);
}
.orbytt-pm .pm-hero-cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.orbytt-pm .pm-proof{margin-top:28px;color:var(–pm-muted);font-size:14px}
/* STAT BAR */
.orbytt-pm .pm-stats{
background:var(–pm-heading);color:#fff;
padding:clamp(40px, 6vw, 56px) 0;
position:relative;overflow:hidden;
}
.orbytt-pm .pm-stats::before{
content:””;position:absolute;top:-50%;right:-10%;
width:min(500px, 80vw);height:min(500px, 80vw);
border-radius:50%;
background:radial-gradient(circle, rgba(107,78,255,0.25), transparent 60%);
}
.orbytt-pm .pm-stats .pm-grid{
display:grid;grid-template-columns:repeat(3,1fr);
gap:clamp(24px, 4vw, 40px);text-align:center;
position:relative;z-index:1;
}
.orbytt-pm .pm-stat-num{
font-family:var(–pm-display);
font-size:clamp(38px, 5.5vw, 54px);
font-weight:700;letter-spacing:-0.02em;color:#fff;line-height:1;
}
.orbytt-pm .pm-stat-num span{color:var(–pm-primary)}
.orbytt-pm .pm-stat-lbl{
font-family:var(–pm-sans);
font-size:clamp(11px, 1vw, 13px);
color:rgba(255,255,255,0.7);margin-top:10px;
text-transform:uppercase;letter-spacing:0.08em;font-weight:500;
}
/* SECTION */
.orbytt-pm .pm-section{padding:var(–pm-section-y) 0}
.orbytt-pm .pm-section h2{
font-size:clamp(26px, 4.2vw, 44px);
font-weight:700;margin-bottom:18px;line-height:1.15;
}
.orbytt-pm .pm-lead{
font-size:clamp(16px, 1.6vw, 18px);
color:var(–pm-body);max-width:660px;
margin-bottom:clamp(32px, 5vw, 48px);font-family:var(–pm-sans);
}
.orbytt-pm .pm-center{text-align:center}
.orbytt-pm .pm-center .pm-lead{margin-left:auto;margin-right:auto}
.orbytt-pm .pm-eyebrow{
font-family:var(–pm-sans);font-size:13px;text-transform:uppercase;
letter-spacing:0.12em;color:var(–pm-primary);font-weight:600;margin-bottom:14px;
}
/* PROBLEM */
.orbytt-pm .pm-problem{background:var(–pm-card)}
.orbytt-pm .pm-problem-grid{
display:grid;
grid-template-columns:repeat(auto-fit, minmax(260px, 1fr));
gap:clamp(16px, 2.5vw, 24px);
}
.orbytt-pm .pm-pcard{
background:var(–pm-bg);border:1px solid var(–pm-line);
border-radius:16px;padding:clamp(22px, 3vw, 32px);
transition:all .2s;
}
.orbytt-pm .pm-pcard:hover{transform:translateY(-3px);border-color:var(–pm-primary);box-shadow:0 8px 24px rgba(107,78,255,0.08)}
.orbytt-pm .pm-pcard h3{font-size:clamp(17px, 1.6vw, 19px);font-weight:600;margin-bottom:12px;color:var(–pm-heading);font-family:var(–pm-display)}
.orbytt-pm .pm-pcard p{color:var(–pm-body);font-size:clamp(14px, 1.3vw, 15px)}
.orbytt-pm .pm-pcard p strong{color:var(–pm-heading)}
.orbytt-pm .pm-badge{
display:inline-block;width:36px;height:36px;background:var(–pm-label-bg);
color:var(–pm-primary);border-radius:10px;text-align:center;line-height:36px;
font-weight:700;margin-bottom:16px;font-family:var(–pm-display);
}
/* SCIENCE */
.orbytt-pm .pm-science{background:var(–pm-bg-alt)}
.orbytt-pm .pm-bars{
margin-top:clamp(32px, 4vw, 48px);
background:var(–pm-card);border:1px solid var(–pm-line);border-radius:20px;
padding:clamp(22px, 4vw, 44px);
box-shadow:0 2px 12px rgba(30,33,50,0.04);
}
.orbytt-pm .pm-bar-row{
display:grid;grid-template-columns:220px 1fr 90px;
align-items:center;gap:20px;margin-bottom:24px;
}
.orbytt-pm .pm-bar-label{font-weight:600;font-size:16px;color:var(–pm-heading);font-family:var(–pm-display)}
.orbytt-pm .pm-bar-label small{display:block;font-weight:400;color:var(–pm-muted);font-size:13px;margin-top:3px;font-family:var(–pm-sans)}
.orbytt-pm .pm-bar-track{height:38px;background:var(–pm-bg);border-radius:10px;overflow:hidden;position:relative}
.orbytt-pm .pm-bar-fill{
height:100%;border-radius:10px;
display:flex;align-items:center;justify-content:flex-end;padding-right:14px;
color:#fff;font-weight:600;font-size:13px;font-family:var(–pm-sans);
letter-spacing:0.04em;white-space:nowrap;
}
.orbytt-pm .pm-bar-process{background:linear-gradient(90deg, var(–pm-primary), var(–pm-accent));width:100%}
.orbytt-pm .pm-bar-perf{background:#9C8AFF;width:32%}
.orbytt-pm .pm-bar-outcome{background:#C9C4E8;width:7%;color:var(–pm-heading)}
.orbytt-pm .pm-bar-val{font-weight:700;text-align:right;color:var(–pm-heading);font-family:var(–pm-display);font-size:clamp(16px, 1.5vw, 18px)}
.orbytt-pm .pm-source{margin-top:24px;font-size:13px;color:var(–pm-muted);font-style:italic;font-family:var(–pm-sans)}
/* METHOD */
.orbytt-pm .pm-method{background:var(–pm-card)}
.orbytt-pm .pm-steps{
display:grid;
grid-template-columns:repeat(auto-fit, minmax(260px, 1fr));
gap:clamp(28px, 3vw, 28px);
margin-top:24px;
}
.orbytt-pm .pm-step{
background:var(–pm-bg);border-radius:20px;
padding:40px clamp(20px, 3vw, 32px) clamp(24px, 3vw, 32px);
border:1px solid var(–pm-line);position:relative;transition:all .2s;
}
.orbytt-pm .pm-step:hover{border-color:var(–pm-primary)}
.orbytt-pm .pm-step-num{
position:absolute;top:-20px;left:clamp(20px, 3vw, 32px);
width:44px;height:44px;background:var(–pm-primary);color:#fff;
border-radius:50%;display:flex;align-items:center;justify-content:center;
font-weight:700;font-size:18px;font-family:var(–pm-display);
box-shadow:0 4px 12px rgba(107,78,255,0.3);
}
.orbytt-pm .pm-step h3{font-size:clamp(19px, 1.8vw, 22px);margin:14px 0 12px;font-weight:600}
.orbytt-pm .pm-step p{color:var(–pm-body);font-size:clamp(14px, 1.3vw, 15px);margin-bottom:16px}
.orbytt-pm .pm-ex{background:var(–pm-card);border-left:3px solid var(–pm-primary);padding:14px 16px;font-size:14px;border-radius:8px;color:var(–pm-heading)}
.orbytt-pm .pm-ex strong{display:block;color:var(–pm-primary);font-size:11px;text-transform:uppercase;letter-spacing:0.08em;margin-bottom:6px;font-family:var(–pm-sans);font-weight:600}
/* COMPARISON */
.orbytt-pm .pm-compare{background:linear-gradient(180deg, var(–pm-bg-alt) 0%, var(–pm-bg) 100%)}
.orbytt-pm .pm-compare-grid{
display:grid;
grid-template-columns:repeat(auto-fit, minmax(280px, 1fr));
gap:clamp(16px, 2.5vw, 24px);margin-top:clamp(28px, 4vw, 36px);
}
.orbytt-pm .pm-col{
background:var(–pm-card);border-radius:18px;
padding:clamp(22px, 3vw, 36px);border:1px solid var(–pm-line);
}
.orbytt-pm .pm-col h3{font-size:clamp(19px, 1.8vw, 22px);margin-bottom:18px;font-weight:600}
.orbytt-pm .pm-col.pm-bad{border-top:4px solid var(–pm-danger)}
.orbytt-pm .pm-col.pm-bad h3{color:var(–pm-danger)}
.orbytt-pm .pm-col.pm-good{border-top:4px solid var(–pm-primary)}
.orbytt-pm .pm-col.pm-good h3{color:var(–pm-primary)}
.orbytt-pm .pm-col ul{list-style:none}
.orbytt-pm .pm-col li{
padding:12px 0;border-bottom:1px solid var(–pm-line);
font-size:clamp(14px, 1.3vw, 15px);
display:flex;gap:12px;align-items:flex-start;color:var(–pm-heading);
}
.orbytt-pm .pm-col li:last-child{border-bottom:none}
.orbytt-pm .pm-col li::before{font-weight:700;flex-shrink:0;font-size:16px;line-height:1.4}
.orbytt-pm .pm-col.pm-bad li::before{content:”\2715″;color:var(–pm-danger)}
.orbytt-pm .pm-col.pm-good li::before{content:”\2713″;color:var(–pm-primary)}
/* TESTIMONIALS */
.orbytt-pm .pm-testi{background:var(–pm-card)}
.orbytt-pm .pm-tgrid{
display:grid;
grid-template-columns:repeat(auto-fit, minmax(260px, 1fr));
gap:clamp(16px, 2.5vw, 24px);margin-top:clamp(28px, 4vw, 40px);
}
.orbytt-pm .pm-tcard{
background:var(–pm-bg);border-radius:16px;
padding:clamp(22px, 3vw, 32px);border:1px solid var(–pm-line);transition:all .2s;
}
.orbytt-pm .pm-tcard:hover{border-color:var(–pm-primary);box-shadow:0 8px 24px rgba(107,78,255,0.08)}
.orbytt-pm .pm-quote{font-size:clamp(15px, 1.4vw, 16px);line-height:1.6;color:var(–pm-heading);margin-bottom:20px;font-family:var(–pm-display);font-weight:500}
.orbytt-pm .pm-who{display:flex;align-items:center;gap:12px}
.orbytt-pm .pm-avatar{
width:44px;height:44px;border-radius:50%;flex-shrink:0;
background:linear-gradient(135deg, var(–pm-primary), var(–pm-accent));
display:flex;align-items:center;justify-content:center;color:#fff;
font-weight:700;font-family:var(–pm-display);
}
.orbytt-pm .pm-who-name{font-weight:600;font-size:15px;color:var(–pm-heading);font-family:var(–pm-sans)}
.orbytt-pm .pm-who-role{color:var(–pm-muted);font-size:13px;font-family:var(–pm-sans)}
/* FINAL CTA */
.orbytt-pm .pm-final{
background:var(–pm-heading);color:#fff;text-align:center;
padding:clamp(64px, 10vw, 110px) var(–pm-gutter);
position:relative;overflow:hidden;
}
.orbytt-pm .pm-final::before{
content:””;position:absolute;top:50%;left:50%;
width:min(800px, 140vw);height:min(800px, 140vw);
border-radius:50%;
background:radial-gradient(circle, rgba(107,78,255,0.18), transparent 55%);
transform:translate(-50%,-50%);pointer-events:none;
}
.orbytt-pm .pm-final > *{position:relative;z-index:1}
.orbytt-pm .pm-final .pm-eyebrow{color:#9C8AFF}
.orbytt-pm .pm-final h2{color:#fff;font-size:clamp(28px, 4.6vw, 50px);margin-bottom:18px}
.orbytt-pm .pm-final .pm-lead{color:rgba(255,255,255,0.75);margin:0 auto 32px;font-size:clamp(16px, 1.7vw, 19px)}
.orbytt-pm .pm-final .pm-btn-primary{font-size:clamp(15px, 1.5vw, 17px);padding:16px clamp(24px, 4vw, 36px)}
.orbytt-pm .pm-guarantee{margin-top:18px;font-size:14px;color:rgba(255,255,255,0.55)}
/* —————————————————————-
BREAKPOINT: TABLET (≤ 1024px)
Bar chart label column shrinks; section spacing tightens slightly.
—————————————————————- */
@media (max-width:1024px){
.orbytt-pm .pm-bar-row{grid-template-columns:170px 1fr 70px;gap:14px}
}
/* —————————————————————-
BREAKPOINT: MOBILE (≤ 768px)
All multi-col grids collapse to 1 column. Bar chart restacks.
CTAs stay inline but become more compact.
—————————————————————- */
@media (max-width:768px){
.orbytt-pm .pm-problem-grid,
.orbytt-pm .pm-steps,
.orbytt-pm .pm-tgrid,
.orbytt-pm .pm-compare-grid{grid-template-columns:1fr}
.orbytt-pm .pm-stats .pm-grid{grid-template-columns:repeat(3, 1fr);gap:16px}
/* Bar chart: label on top, bar below, value to the right */
.orbytt-pm .pm-bar-row{
grid-template-columns:1fr;
gap:10px;margin-bottom:22px;
grid-template-areas:
“label”
“track”
“val”;
}
.orbytt-pm .pm-bar-label{grid-area:label}
.orbytt-pm .pm-bar-track{grid-area:track;height:34px}
.orbytt-pm .pm-bar-val{grid-area:val;text-align:left}
.orbytt-pm .pm-bars{padding:22px 18px}
}
/* —————————————————————-
BREAKPOINT: SMALL PHONE (≤ 480px)
Stats stack vertically. CTAs full-width. Tighter rounding.
—————————————————————- */
@media (max-width:480px){
.orbytt-pm .pm-stats .pm-grid{grid-template-columns:1fr;gap:28px}
.orbytt-pm .pm-hero-cta{flex-direction:column;align-items:stretch}
.orbytt-pm .pm-hero-cta .pm-btn{width:100%}
.orbytt-pm .pm-final .pm-btn-primary{width:100%}
.orbytt-pm .pm-pcard,
.orbytt-pm .pm-step,
.orbytt-pm .pm-tcard,
.orbytt-pm .pm-col{border-radius:14px}
.orbytt-pm .pm-bars{border-radius:16px}
/* Pill can wrap on tiny screens */
.orbytt-pm .pm-pill{font-size:11.5px;padding:6px 12px}
}
/* Respect user motion preferences */
@media (prefers-reduced-motion: reduce){
.orbytt-pm *,.orbytt-pm *::before,.orbytt-pm *::after{
transition:none !important;animation:none !important;
}
.orbytt-pm .pm-pcard:hover,
.orbytt-pm .pm-btn-primary:hover{transform:none}
}
Filipino talent. Global reach. Science-backed practice.
Stop chasing $10k months.
Use process goals and thrive.
The goal-setting method elite athletes use, adapted for Orbytt’s virtual assistants, freelancers, and solopreneurs ready to trade burnout for sustainable performance.
Trusted by VAs, agencies, and solopreneurs across the Orbytt network
3.1×
More effective than performance goals
15×
More effective than outcome goals
27
Studies. One uncomfortable conclusion.
The Problem
Why you’re working 60-hour weeks and still missing your numbers
You’re setting the wrong type of goal. The science is clear, and it’s been clear for a decade.
01
“I want to make $10k/month”
This is an outcome goal. Research shows these have almost no measurable effect on performance. You can’t control whether a client signs – only whether you pitch.
02
“I want to land 5 clients this quarter”
This is a performance goal. Better, but still moderate. It tells you where to land – not how to get there.
03
“I’ll send 7 personalized pitches every weekday”
This is a process goal. The data says this is where the magic is – by a wide margin.
The Science
The data nobody told you about
Williamson et al. (2022) pooled 27 randomized studies on goal-setting. They measured effect size (Cohen’s d) – how strongly each goal type actually changes performance. Bigger is better.
The Method
The Process Method, in 3 moves
A 5-minute weekly routine that translates a vague income dream into the daily action that actually moves it.
1
Name the outcome you want
You’re allowed to want money, clients, freedom. Write it down – then put it on the shelf. It’s a compass, not a checklist.
Example$8,000/month in retainer income by September.
2
Translate it into one process
Ask: “What’s the smallest daily behavior that, repeated, makes the outcome inevitable?” This is the move 99% of freelancers skip.
ExampleSend 5 personalized cold pitches before 10am, Monday–Friday.
3
Score the process, not the result
End of week: did you hit your process goal? Yes/No. That’s it. Don’t grade yourself on what clients did – grade yourself on what you did.
ExampleHit 24/25 pitches this week → 96%. Outcome will follow.
The Shift
Same dream. Two completely different operating systems.
One leaves you anxious every Sunday. The other compounds quietly into a thriving practice.
The Outcome Trap
- “I want $10k months”
- Mood = whatever the bank balance is
- Spends Sunday anxious about Monday
- Quits the niche after 3 quiet weeks
- Burns out chasing a number
- Has no idea what actually works
The Process Operator
- “I send 5 pitches every weekday”
- Mood = whether they hit the process
- Knows exactly what to do Monday
- Iterates the pitch, not the dream
- Sustainable. Every week looks the same
- Can spot which input actually drives revenue
Results
What happens when VAs stop chasing outcomes
Real operators from the Orbytt network. Real numbers. (Names changed at request.)
“I dropped my income goal completely. Replaced it with ‘3 Loom pitches before noon.’ Hit $6,400 in month two. I literally never looked at the revenue dashboard.”
M
Maya R.
Executive VA, year 2
“I was setting OKRs like a startup. They paralyzed me. Switched to a daily process score and I’m shipping more this month than my whole last quarter.”
J
Jordan T.
Freelance copywriter
“The reframe was the whole thing. I can’t make a client sign, but I can write a great proposal. I now grade myself on proposals sent, not contracts won.”
P
Priya S.
Marketing consultant
Get Started
Join the orbit. Get the Playbook free.
A 12-page PDF with the weekly template, 20 worked examples for VAs and freelancers, and the 5-minute Sunday routine that runs the whole system.
Send Me The Playbook
No spam. Unsubscribe in one click. Built on peer-reviewed research, not vibes.
